The design creates architecture that works with the wind rather than being static and energy absorbing/consuming.

The architecture is shaped by the forces of wind. It is known that wind turbulence occurs around high-rise structures. We have created a structure that allows the wind forces to drive circular belt turbines incorporated into the building skin. These 4' tall carbon-fiber-finned belt turbines placed horizontally between each floor generate power for the structure. The belt turbines are independent at each floor and can be activated by wind from any direction. Flush fin doors can be closed over sections of the fins to ensure maximum benefit from the directional wind force.

Winning concept of the Journal Record's 2010 Innovator of the Year - Rand Elliott, FAIA