Uptown Kids

The concept is ‘kids clothes as art,’ and art needs a frame, so the grid is an evolution of that idea. The store includes an airy, contemporary design that beautifully showcases the clothing and accessories. The store’s grid allows for ultimate flexibility in showcasing the brands exclusive to Uptown Kids. The Goldmans also wanted a children’s playroom area, which we designed with yellow Plexiglas walls so that parents can keep an eye on their kids enjoying some playtime.