Side has officially partnered with HouseCanary to join its prominent Google Listings Program, marking a monumental expansion for the digital real estate initiative. As the ninth-largest U.S. brokerage by sales volume, Side is the very first brokerage to directly sign on to the program.
Active listings from Side’s network of more than 600 partner firms are now visible on Google for mobile home searches. This collaboration aims to provide unprecedented national exposure while allowing individual agents greater flexibility in how they operate informational guides and marketing campaigns.
Expanding Digital Reach
When consumers conduct mobile property searches, they will immediately see basic property details alongside direct agent contact information. For professionals interested in broader home design and marketing presentations, this kind of visibility is a game-changer.
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Unprecedented Exposure
Side CEO Guy Gal noted that the partnership gives its partners more options to run their businesses flexibly. Meanwhile, HouseCanary CEO Chris Rediger praised the move for securing national-scale exposure for broker listings.
Navigating Corporate Restructuring
This high-profile agreement comes just weeks after HouseCanary filed for voluntary Chapter 11 bankruptcy in September. Despite ongoing financial reorganization, the company continues to aggressively onboard new participants into its listings initiative.
Future Growth Plans
The national program originally launched in June following a successful eight-market pilot. Leadership remains confident that the company will emerge from restructuring stronger and well-positioned for growth in 2027.
Here is the source article for this story: HouseCanary, Side partner as Google Listings Program expands
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