Demolition Starts at Former Genworth Site for Midtown64 Redevelopment

Demolition has begun on a 45-acre redevelopment site in Henrico’s Broad Street corridor. The former Genworth Financial campus is being cleared for Midtown64, a $500 million mixed-use project from Baltimore’s Greenberg Gibbons and local partner Shamin Hotels.

This post breaks down what’s planned and who is delivering it. It also covers what to expect as the project moves from site prep to phased delivery over the next several years.

Project scope and massing

The Midtown64 project will transform 6604–6630 West Broad Street into a multi-building destination. The site will feature living, working, shopping, and hospitality components.

The goal is to create a new urban node with a strong mix of uses and a pedestrian-oriented streetscape. Plans include new roadways, pedestrian plazas, and structured parking to support a walkable environment.

Core components at a glance

• Four apartment buildings totaling around 1,000 units
• Nearly 200 for-sale townhomes
• 350 hotel rooms spread across two hotels
• Hundreds of thousands of square feet of retail and office space
• Preservation and modernization of one Genworth building for ~130,000 sf of Class A office space
• New roadways, pedestrian plazas, and multilevel parking
• Trader Joe’s as a confirmed tenant, marking a third area location for the grocer

Phase one: Demolition and initial deliveries

Work is underway with heavy equipment beginning to dismantle the eight-story office building at 6610 W. Broad St. S.B. Cox is handling the demolition.

This initial structure is expected to be removed within about two months. The cleared site will make way for Midtown64’s first phase.

The first phase focuses on delivering the retail component and a substantial residential component. The plan includes roughly 250 apartments and about 110 townhomes in the initial rollout.

Two retail buildings are slated for delivery in spring of the coming year.

Phase one deliverables

• Delivery of the retail core to anchor the development
• Approximately 250 apartments and ~110 townhomes in the initial phase
• Two retail buildings delivering in spring, establishing the shopping and dining backbone
• Preservation of one Genworth building for a future office transformation (see below)

Design, contractors, and tenants

The design and execution team includes local and national players. BCT Design Group is the project architect.

EDC is the general contractor for the retail component. Harkins Builders is handling the multifamily work, and Lennar is responsible for the townhomes.

Thalhimer will market the office and retail spaces. They will help connect tenants with Midtown64’s evolving spaces.

Greenberg Gibbons acquired the Genworth parcel late last year for about $24 million. This signals strong private investment in Henrico’s Broad Street corridor.

Trader Joe’s is a notable retail anchor for Midtown64. The grocer is expected to boost the development’s appeal and contribute to the project’s mixed-use character.

Timeline, investment, and impact

With demolition already underway, Midtown64 is planned as a multi-year buildout. The full program is expected to unfold over about eight years.

The phased approach will deliver the project’s retail and early residential offerings first. Later phases will add hotels, more housing, and office space as the market changes.

What this means for Henrico and the region is the creation of a large, mixed-use district. This development aims to drive daytime employment, attract new residents, and offer a walkable urban experience along a revitalized Broad Street corridor.

The mix of residential, retail, office, and hospitality spaces—along with local planners and builders—positions Midtown64 as a key part of the area’s redevelopment.

As demolition ends and construction begins, Greenberg Gibbons, Shamin Hotels, S.B. Cox, and the project team will focus on delivering the first phase’s retail and housing. Part of Genworth’s footprint will be kept for future office growth.

 
Here is the source article for this story: Demolition begins at former Genworth campus to make way for massive Midtown64 development